These new Bait Bayonets are set to make changing tough boilie or artificial hook baits quicker than ever! They’re a simple, twisted metal spike with...

Guru Punch Set, 4 Sizes: 6mm, 8mm, 10mm & 12mm. Stainless steel punches. Ultra-sharp for a neat cut. Plunger in the handle for trouble free bait...

You can’t reinvent a bait box,” Adam Rooney explains, “However, we all use bait boxes and as the Guru band grows, a simple range of boxes meeting our...

Bold, bright, and strikingly stylish – this bobble hat is everything that Guru is about, and brings the brand’s dynamic, youth-orientated future...

Featuring a frame with 6 different precise settings, and an adjustable elastic, it is now possible to tension the elastic to consistently hit the...